Business review
A strong global brand helps us to open doors as we enter new markets
“Recognise me for who I am”
Our regions
By creating a single global brand we can use our resources and expertise from across Aviva to create ways of delivering prosperity and peace of mind for all our customers, wherever they are around the globe.
Key performance indicators
In 2008, the group’s strategy was underpinned by focusing on a number of key financial performance measures.
Group strategy
Our purpose is to deliver prosperity and peace of mind to our customers. We will do this by realising our vision: “one Aviva, twice the value”.