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Overview

By recognising who people are and what they want, and doing something about it, we aim to set ourselves apart from other companies.

This year’s report features examples of the new and different ways in which we are working in order to make this happen.

This is Aviva.

Our business

Aviva is the world’s fifth largest* insurance group, serving 50 million customers across Europe, North America and Asia Pacific. Our main business activities are long-term savings, fund management and general insurance**. We are the largest insurance services provider in the UK and one of the leading providers of life and pension products in Europe.

Group

£51,415m 2007: £50,274m
Worldwide sales†

Worldwide sales

£3,358m 2007: £3,065m
MCEV operating profit before tax‡

MCEV operating profit before tax

£2,297m 2007: £2,216m
IFRS operating profit before tax attributable to shareholders

IFRS operating profit before tax attributable to shareholders

£(885)m 2007: £1,498m
IFRS total return after tax

IFRS total return after tax

33.00p 2007: 33.00p
Full year dividend

Full year dividend

£12,912m 2007: £19,998m
Equity shareholders’ funds≠

Equity shareholders' funds

* Based on gross worldwide premiums at 31 December 2007.

** Typically includes motor, household, creditor, health, commercial motor, commercial property and commercial liability insurance.

† From continuing operations, including share of associates’ premiums.

‡ From continuing operations, long-term savings results are included on an MCEV basis before adjusting items for 2008 and 2007. Prior years are presented on an EEV basis.

≠ On an MCEV basis for 2008, 2007 and 2006. Prior years are presented on an EEV basis.

# Return based on opening equity shareholders’ funds presented on an MCEV basis for 2008 and 2007. Prior years on an EEV basis.