We have launched a new-style life insurance product that makes it faster and easier for customers and advisers to take out life policies. The new product, Simplified Life Cover, is available through Norwich Union’s website and call centres. It uses a streamlined, interactive system that can produce instant policy quotations and acceptance offers. It will also tailor policy premiums to reflect an individual’s circumstances. We are hopeful that this straightforward system will help to reduce the number of under-insured families in the UK.