Aviva-COFCO received an award for the “most reliable foreign life insurance company” in a poll co-ordinated by Hexun.com, China’s leading financial website among Chinese consumers in middle to higher income groups. The poll had approximately 700,000 respondents, who voted for sectors such as insurance, banking, futures and fund management. The key measurements used for the insurance sector were product design and innovation, sales force quality and customer service.

Compared with other foreign life insurance players, Aviva-COFCO was recognised for its professionalism, integrity, and the Aviva parentage.