France: Aviva on the air with BDDP & Fils
20 December, 2007
The last wave of Aviva publicity for 2007, which will begin on 22 December, will see the launch of the last of the five films from the new campaign by BDDP & Fils, which has been spreading Aviva's international message - "Forward thinking" - in France since June.
In the same creative style as the previous films (Retirement, Domifacil, Aviva Lisséo, Succession), the unexpected outcome of this latest 25-second commercial illustrates another aspect of the quality of this major bancassurance player: the durable relationship between Aviva advisers and their clients.
It will mainly be broadcast on TF1 and France 2 and the cable channels LCI and ITV and, like all the films in the campaign, includes the new brand signature "Think further ahead", a variation on the Aviva group's international signature, "Forward thinking", which reflects the group's commitment to standing by its customers in the long term.
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For more information:
Aviva press contact:
Estelle Joubert
Telephone: +33 (0)1 7262 5786
E-mail: estelle_joubert@aviva.fr
BDDP & Fils press contact:
Perrine Collin
Telephone: +33 (0)1 5538 3756
E-mail: perrine.collin@bddpetfils.fr
Notes to editors:
About Aviva
Aviva is Europe's leading provider of life insurance and retirement savings products with strong positions in other markets around the world. Based on gross premiums at 31 December 2006, Aviva was the world's fifth-largest insurance group. Aviva's principal business activities are: life insurance and long-term savings, fund management and general insurance. At 31 December 2006, Aviva had turnover of €61.9 billion and €543 billion of assets under management.
With more than 150 years' experience in France, Aviva is one of the top 10 players in the insurance market. Aviva France operates with a balanced multi-distribution model, which has proved hugely successful: 875 general agents, 1,800 branch staff, 400 life insurance advisers, 1,000+ brokers, and its partners (Union Financière de France and Médéric). Aviva France also has important partnerships with AFER, the largest savings association in France, and the Crédit du Nord Group. Specialising in unit-linked products, Aviva is recognised for the excellent performance of its long-term funds and solid commitment to its customers through its Good Advice approach. Aviva employs more than 3,200 staff. At 31 December 2006, Aviva France recorded consolidated sales of €6.4 billion, a consolidated operating profit of €689 million (based on the embedded value - EEV/IFRS standards) and managed assets worth €72.9 billion.
