Updated at 17:15 on 29 Sep 2016 BST
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As part of PwC's 17th Annual Global CEO Survey, they spoke with Mark Wilson, Group CEO of Aviva. In this short video, Mark talks about the next big thing and the importance of data for Aviva.
Please note that in order to view this video you need a web browser that supports HTML5 video.
Alternatively you can use the links below to view the video in your player of choice.
| video/mp4 (1820 kbps)
| video/mp4 (989 kbps)
| video/mp4 (510 kbps)
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