Money Talks – A sustainable finance policy toolkit

Aviva launches EU sustainable finance policy toolkit: It’s time to turn rhetoric into reality on sustainable finance

Aviva has today launched ‘Money Talks – A sustainable finance policy toolkit’. It sets out our ideas to policymakers and practitioners for how to best create the change needed in the EU to catalyse and scale a sustainable financial sector.

The publication follows last week’s announcement  by the European Commission to develop a comprehensive European strategy on sustainable finance as part of EU's Capital Markets Union, which was launched a year ago. With the right incentivising policy environment, financial markets are well placed to help Europe’s transition to a sustainable economy. Delivering the strategy must now be a shared responsibility of government, business and civil society alike. It provides a timely opportunity to address some of the barriers to sustainable finance that exist in the financial system today.

The toolkit offers 13 proposals for change, including:

  • Create a sustainable investment standard
  • Help stock exchanges raise sustainability standards through globally consistent listing rules
  • Create sustainability league tables for companies through corporate benchmarks

Mark Wilson, Group Chief Executive Officer, Aviva Plc, said:

“Sustainable business is all about enlightened self-interest.  If business isn’t sustainable then society is at risk and if society isn’t sustainable then business is at risk.  Our challenge is to turn rhetoric into reality. This toolkit is designed to help policymakers and practitioners do exactly that.

I am pleased to see the EU endorse sustainable finance in this way – and look forward to a comprehensive strategy to deliver it.  A sustainable future for Europe demands a sustainable and long-term financial sector. This expert group is a vital first step to develop a more sustainable financial system”.


Aviva welcomes the European Commission's consultation on sustainable and long-term investments
Aviva launches its Sustainable Capital Markets Union manifesto
Aviva launches ‘Value at risk to investment’ report and its strategic response to climate change

Enquiries: Marte Borhaug, Public Policy,, +44 7800 698 945