Who we are

Aviva is the world's fifth* largest insurance group and the largest insurance services provider in the UK. We are one of the leading providers of life and pension products in Europe and are actively growing our long-term savings businesses in Europe, Asia, Australia and the USA.

Our main activities are long-term savings, fund management and general insurance. We have premium income and investment sales of £35.9 billion** and £332 billion of assets under management. We have more than 58,000 employees serving 35 million customers.

Forward thinking

The Aviva brand is about life and vitality – helping our 35 million customers worldwide to make the most of their lives.

We are a progressive company with a 300-year heritage – one that creates better ways to understand and meet people’s needs. It’s this insight – this ability to think beyond the immediate and the everyday – that makes us who we are.

This is what we call forward thinking. It’s at the heart of everything we do: the company’s business model, how we behave as employees, and how we treat our customers, partners and the communities in which we operate.

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Find out more about our forward thinking activities.

www.aviva.com/
forward thinking

* Based on gross worldwide premiums for the year ended 31 December 2005.
** For the year ended 31 December 2005.

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Aviva plc Interim report 2006