Standards of business conduct
Overview
As a financial services company, we recognise that much of what governs our relationship with our customers is based on trust. We have a responsibility to uphold this trust in all that we do – be it in our investment capacity, our general insurance or our life assurance activities. It is with this in mind that we consider the standards of business conduct policy to lie at the heart of the entire Aviva policy framework.
The revised standards of business conduct policy was signed off by the Aviva board in January 2004. In essence, the revised policy provides a clear ethical compass to turn to when making business decisions. It serves as a clear guide on how we wish to conduct business.