The Aviva group at a glance
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| Worldwide operating profit before tax* | Worldwide sales** | |
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| Worldwide operating profit before tax | Worldwide net written premiums† | |
Our credentials
A disciplined and efficient core operation, increased access to our customers, excellent service and innovative propositions are central to our general insurance business. We aim to deliver sustainable earnings from market-leading positions in personal insurance and selected commercial lines.
Market position
Norwich Union Insurance is a leading general insurer in the UK, with a market share of 15%. We are the largest general insurer in Ireland and second-largest in Canada and have established businesses in France and the Netherlands.
| Operating profit | |
| UK | 974 |
| Europe | 390 |
| International | 187 |
| Total | 1,551 |
Our strategy
To provide a broad range of competitive motor, property, health and related insurance services to individuals and small to medium-sized enterprises in our chosen markets.
Our leading general insurance and health brands
† From continuing operations.
