Who we are

Our main activities are long-term savings, fund management and general insurance. We have premium income and investment sales of £35.0 billion and £317 billion of assets under management. We have more than 54,000 employees serving millions of customers.

Forward thinking

The Aviva brand is about life and vitality – helping our 30 million customers worldwide to make the most of their lives.

We are a progressive company with a 300-year heritage – one that creates better ways to understand and meet people’s needs. And it’s this insight – this ability to think beyond the immediate and the everyday – that makes us who we are.

This is what we call forward thinking. It’s at the heart of everything we do: the company’s business model, how we behave as employees, and how we treat our customers, partners and the communities in which we operate.