Text: Building - see the overview of our year

Strengthening our position as a leading financial services company

Aviva is the world's fifth-largest insurance group* and the biggest in the UK. It is one of the leading providers of life and pensions products in Europe and has substantial businesses elsewhere around the world. Its main activities are long-term savings, fund management and general insurance.

Highlights

25.36p
Full year dividend

£270bn
Assets under management

£17.2bn
Worldwide long-term
savings new business sales‡

£30m
Customers worldwide

£2,344m
€3,447m
Operating profit before tax**

£33.0bn
Premium income and
investment sales†

49,000
Employees worldwide

Life profits reporting In reporting the Aviva plc headline operating profit, life profits have been included using the European embedded value (EEV) basis. The modified statutory basis, which is used in our accounts, is also identified in the headline figures. We have focused on the EEV basis, as we believe life EEV operating return is a more realistic measure of the performance of life businesses than the modified statutory basis. Life modified statutory operating profit before tax amounted to £1,185 million. The basis used for reporting EEV profit is consistent with the principles launched in May 2004 by the CFOs Forum, a group of 19 insurers with implementation required by no later than 31 December 2005. We have chosen to adopt the EEV principles early. This is used throughout the Aviva group to assess performance and as it is adopted by our peers will be used by the investment community to assess performance. The results for 2003 shown as comparatives, which were previously reported on an achieved profits basis, have been restated to an EEV basis.

* Based on gross worldwide premiums
** From continuing operations, including life European Embedded
Value (EEV) operating return before amortisation of goodwill
and exceptional items
Gross worldwide premiums from continuing operations, including
share of associates’ premiums
From continuing operations, including share of associates’ premiums

All growth rates in this document are quoted at constant rates of exchange

Aviva plc Annual Report and Review 2004