| Business strategy |
 |
| We continue to make excellent progress
and in many countries have
strengthened our market position,
despite 2003 being a difficult year for
long-term savings markets. Aviva’s long-term savings business including health
insurance accounts for 72% of our total
premiums. Our strategy is to grow this
business aggressively and profitably. |
| We continue to see significant
opportunities to develop our business.
We have major positions in many
markets where governments are
encouraging individuals to save more for
their retirement. We have established
operations and are building our market
position where we see good medium to
longer-term growth opportunities in the
large, relatively undeveloped markets of
Eastern Europe and Asia. Our size,
efficiency and international brand enable
us to provide a choice of life insurance,
pensions, savings and investment
products through a variety of distribution
channels to suit the needs of our
customers. |
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