Strength through diversity
We have a diverse geographic spread and multiple product types and distribution channels in our core markets. This balance… allows us to be flexible and to fund organic growth internally.
Lord Sharman of Redlynch OBE, Chairman
Our business is diversified across general insurance, long-term savings and investment management. We operate under a single brand with market-leading positions in many countries across all four of our operating regions and offer our products through direct and independent sales channels and bancassurance.
This diversity helps bring us stable operating profits, strong credit ratings and capital efficiencies.
We act together as a group — as One Aviva — to best serve the interests of our customers and shareholders.
Regions
Aviva is structured into four regions:
UK, Europe, North America and Asia Pacific.
Composite portfolio
One of our strategic priorities is managing a composite portfolio. We are fully committed to maintaining the composite nature of this Group. We firmly believe in the benefits of life insurance, general insurance and asset management as complementary parts of an overall business model, the cash and capital-generative nature of the general insurance business fuelling the very meaningful life opportunities that we have in all parts of our business.
Distribution
We offer our products through direct and independent sales channels and through bancassurance.
Key brands
We are uniting our business under a global brand — see announcement 29 April 2008.
Most of our brands have been rebranded with the Aviva name. Other key brands include:
Mass market
UK
Netherlands
Specialist
Canada
France
