Realising our potential
We operate in a global market. By thinking globally, we shall find ways of releasing more value from our existing businesses and realise the benefits that scale can give us.
Andrew Moss, Chief executive
Our priority is to realise the potential of Aviva’s existing businesses.
Revenue growth will be driven by:
- Constant attention to the needs of our 40 million existing customers;
- Providing the right products and services to prospective customers and transferring product development expertise across markets; and
- Continuing reinvestment of profits in expanding distribution to provide access to more customers.
Further productivity gains will be achieved through:
- Renewed focus on cost management across the Group to ensure we demonstrate the benefits of scale in our major markets; and
- Greater use of shared services across our businesses to increase efficiency.
Strength through diversity and advantages of scale are part of realising our potential.
Opportunities
Asset management
We are committed to developing our asset management capabilities.
More about our asset management business
Central and Eastern Europe
We see the continued economic growth in these areas as presenting excellent future prospects.
Asia
This rapidly developing market is a substantial longer-term growth area. We are looking to accelerate our growth in India and China, and to expand our distribution capabilities through bancassurance, IFAs and the direct sales force.
USA
The baby-boomer generation will drive a significant increase in retirement savings. We will be exploiting the know how and product set that Aviva USA has in the indexed-annuities market segment.