Advantages of scale

We operate in a global market. By thinking globally, we shall find ways of releasing more value from our existing businesses and realise the benefits that scale can give us.

Andrew Moss, Chief executive

Aviva is the fifth largest* insurer in the world and one of the leading providers of life and pensions products in Europe. We have around 50 million customers across the world.

Working together as One Aviva, we deliver operational excellence by sharing knowledge and product development expertise, rationalising our systems and outsourcing efficiently.

From July 2007, Aviva has been structured into four regions: UK, Europe, North America and Asia Pacific.

This structure allows us to better share knowledge and exploit scale across the group, while placing more employees closer to customers, making them accountable for performance across their business.

We are well placed to take advantage of market opportunities, improve our speed of response, eliminate duplication of effort and share best practice in the interest of our customers and shareholders.

Cost savings

Centralised international processing centres and shared services and IT systems are improving our efficiency and bringing cost savings.

More about Cost savings

Sharing knowledge

By sharing expertise across our businesses, we are producing better products for customers and continually improving the way we work.

More about Sharing knowledge

Off-shoring

Off-shoring enables us to meet our profit and expense targets. Our target is to have 7,800 positions off-shored and 1,500 outsourced by the end of 2007.

More about off-shoring

Brand

The strength of the Aviva brand helps to widen our leadership positions, and to increase awareness in the financial and business community.

* based on gross worldwide premiums at 31 December 2008.

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