Aviva plc: Worldwide long-term savings new business– 12 months to 31 December 2008
5 – Regional analysis of life, pension and investment sales on an EEV basis
| Present value of new business premiums | ||||
|---|---|---|---|---|
| 12 months 2008 £m |
12 months 2007 £m |
% Growth | ||
| Sterling | Local currency | |||
| Life and pensions business | ||||
| United Kingdom | 11,668 | 11,655 | - | - |
| Europe | 15,695 | 14,914 | 5% | (10)% |
| North America | 5,650 | 3,602 | 57% | 45% |
| Asia Pacific | 1,568 | 1,429 | 10% | - |
| Total life and pensions | 34,581 | 31,600 | 9% | - |
| Investment sales | ||||
| United Kingdom | 1,485 | 2,751 | (46)% | (46)% |
| Europe | 764 | 1,572 | (51)% | (59)% |
| Asia Pacific | 1,746 | 2,660 | (34)% | (41)% |
| Total investment sales | 3,995 | 6,983 | (43)% | (47)% |
| Total long-term savings | 38,576 | 38,583 | - | (8)% |
