Aviva Real Retirement Report - Overview by 'at retirement' director Clive Bolton
13 May 2011
Aviva feels that it is important to fully understand and communicate with the "at retirement" age group. As part of this it has carried out comprehensive and sustained activity to address the issues and concerns of the older generations.
Aviva launched the Real Retirement Report in February 2010, a quarterly report which has helped to position Aviva as an authority on the issues facing the UK's over-55s. The report includes a series of tracking questions, designed to measure the standard of living of UK pensioners, along with analysis of their incomes, expenditure and net assets. This is the latest overview of Aviva's findings from March 2011.