News
Poland: Aviva vote - the greatest menace on Polish roads has been selected
14 June, 2010
In May Aviva Direct started a fun online campaign to select the most unpopular type of driver, or the greatest menace on Polish roads. The winner was the "Sunday driver". The second part of the competition will run until the end of June on account of the growing interest among online users.
Aviva has created a special website www.wybory.aviva.pl, where people can select the main "menace on Polish roads" from several types of drivers: in a hurry, Speedy Gonzales, Sunday driver, the hungry driver and the Barbie doll. For each type of driver there is a short tongue-in-cheek film showing the style of driving of these groups of people. "Sunday drivers" received the most votes: www.youtube.com/watch?v=ptim7NBWt3g.
Online users taking part in the competition also suggested their own least favourite types of driver. The winner and proud owner of a new laptop was Wiesław, a teacher from Krakow who very imaginatively described the mad-hatter with his oracle wife wearing a beret.
The second stage of the competition is to select the most unpopular type of driver from those put forward by online users during the first part of the competition. The following prizes are up for grabs: driving lessons, a laptop, GPS satellite navigation, expert satellite navigation.
Everyone who votes can leave their details and they will get a 5% discount on their premium if they choose to take out insurance with Aviva.
The campaign is supported by Gadu-Gadu (display) and on Facebook, where there is a dedicated profile with a link to the films on YouTube which has already got almost 1,500 fans.
www.facebook.com/pages/Nie-place-za-szalencow-drogowych/126087840734864?ref=ts
www.allegro.pl/item1074678389_nissan_micra_1993_tanio_bez_ceny_minimalnej.html
Aviva Direct motor insurance includes the following: third party insurance, comprehensive motor insurance, breakdown assistance, accident insurance, windscreen insurance and legal protection insurance. The most important features of this package are:
- The possibility of insuring the discounts you currently have or which you have earned (up to two claims over three years)
- A two-year guarantee on work carried out at garages collaborating with Aviva (over 380 garages across the country)
- Compensation which allows you to purchase a new vehicle from an authorised network of dealerships in the event of the loss of a car less than 12 months old
- The amount of insurance is not reduced by the amount paid in compensation
- A replacement car for the period of time when your car is being repaired, provided that these repairs are carried out in garages collaborating with Aviva
- A wide range of situations in which the insurer will provide towing services for the damaged vehicle and a replacement car as part of the breakdown assistance insurance (eg a replacement car outside Poland).
You can find more details about the Aviva offer for drivers online at www.avivadirect.pl or by phoning 0 801 28 28 28. Our consultants are available Monday to Friday 8am-10pm and 9am-5.30pm on Saturdays.
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Information:
Bohdan Białorucki, press officer
Telephone: (22) 557 43 41 / 501 781 140
E-mail: bohdan.bialorucki@aviva.pl
Grzegorz Mathea
Telephone: (22) 557 43 70
E-mail: grzegorz.mathea@aviva.pl
Notes to editors:
Aviva is the fifth largest insurance group in the world and the market leader in the United Kingdom. The group operates in 28 countries on four continents, serving close to 50 million customers and achieving revenues of £50 billion with assets under management of £380 billion.
Aviva has been operating in Poland since 1992 (up to May 2009 as Commercial Union). It is a pioneer of modern life insurance products and a world leader in terms of retirement funds. It also offers investment products, property insurance for companies and individual customers, group life insurance and employee’s pension plans.
Additional information: www.aviva.pl, www.avivainvestors.pl, www.aviva.com.
