Aviva UK
Aviva is the leading insurance brand and customer franchise in the UK. Our combination of life, health and general insurance, is unique in its scale and breadth in the UK market. We are the UK's largest insurer with 14.8 million customers, and one in four households has a relationship with us. Customers can choose to buy our products through intermediaries, our corporate partners or from Aviva direct and we have become the partner of choice for many of the UK's biggest organisations.
We are ranked as one of the UK’s top 10 most valuable brands.
In 2010 we delivered a very strong result, with momentum building in profit and sales and improved customer service. We also made good progress in bringing our life and general insurance businesses closer together and were successful in significantly extending our distribution reach. We remain focused on improving efficiency and service across our UK operations as we grow, which will bring benefits to customers and shareholders.
Highlights
- In 2010 we delivered total IFRS operating profit growth of 21% to £1,411 million
- We achieved record operating profits in our life business up 26% to £850 million with sales up 19% to £11,846 million
- Our UK general insurance profits increased 8% to £579 million with sales increasing each quarter during 2010
- We were voted the UK’s top life, general and health insurer by insurance intermediaries, and customer service improved across our businesses.
View our Annual Report and Accounts to learn more about business in the UK.
