North America – USA
Current position
- Doubled sales within two years of acquisition of former AmerUs business and one year ahead of target
- Aviva USA became the first provider ever to simultaneously hold the number one spot for sales of indexed life and indexed annuities
- Retained number one position in both markets for three consecutive quarters
- Over 1,500 employees supporting customers in 50 states
- 19% growth in customer account value
FY 2008 Performance
- Financial performance affected by economic turmoil
- Record sales reflect consumer demand for products with guarantees backed by a financially strong provider
- MCEV operating profit up 62% to £201m
- IFRS operating profit of £16m
- Strong AM Best ratings attractive to customers and distributors
Distribution
- Highly effective distribution network
- Leverage proprietary product distribution relationships to optimise agent productivity and sales
- Focus on expanding Life sales through substantial Brokerage General Agent organisations
- Launched “Wealthstar Alliance”, an advanced markets channel focused on life sales primarily through Certified Public Accountants (CPA’s) to diversify distribution
Strategy
- Maintain a strong position in indexed life and annuity markets
- Improve annuity margins
- Diversify product revenue and enhance margins by growing life insurance business
- Capitalise on growing savings and retirement demographics
- Leverage Aviva’s scale, strength, brand and global capabilities to exploit opportunities
