North America
The North America region is home to two of the world’s largest and richest economies. We are focusing on building our position and competitiveness in these markets to actively capitalise on Aviva’s financial strength and leverage our strong high quality relationships with our distribution partners.
Aviva North America has four million customers and operates through two businesses - our life and annuity insurance business in the United States and general insurance business in Canada. This gives us access to a population with attractive demographics and a growing desire for products that offer peace of mind.
We continue to grow our share of the Group’s operating earnings, through active management of our spread and insurance underwriting businesses together with disciplined cost management. We have a clear focus on delivering compelling propositions supported by enhanced service to our customers and also strengthening and expanding our successful distribution relationships throughout the region.
Highlights
- In 2010 we delivered strong results growing our total regional IFRS operating profit by 77% to £376 million
- Total sales in the year grew to £6.7 billion
- Our life and annuity business IFRS profits in the US more than doubled
- In Canada, our general insurance operating profit increased 54% to £222 million.
View our Annual Report and Accounts to learn more about our businesses in North America.
