Europe

Aviva provides more than 18 million customers across Europe with life, general and health insurance products, through our multi-channel distribution network. We are creating one market-leading, pan-European business to capitalise on the opportunities in the world’s largest life and pensions market. By bringing together our European markets to form one business, we are able to operate more efficiently, and take full advantage of our scale and market-leading position.

As we have rationalised our product suite and established new pan-European centres of excellence, we have adopted best practice across the region, enhancing Aviva’s customer-focus and multi-channel distribution. Aviva is a clear leader in bancassurance in Europe, with 55 relationships across the region.

In 2010 we identified an annual pension savings gap of €2.4 trillion¹ in Europe, demonstrating the size and potential of the European pensions market and the significant opportunity that exists for Aviva.

Highlights

• We achieved a strong performance across all major markets in 2010 with 20% growth in IFRS operating profit to £1,434 million
• We are a clear leader in bancassurance, driving sales growth of 9% during 2010
• Our Quantum Leap transformation plan, a simplified product set and management focus on cost discipline have enabled run costs to be maintained level with 2009.

View our Annual Report and Accounts to learn more about our businesses in Europe.

¹ Includes the 27 countries of the European Union and the countries of Russia and Turkey.