Aviva Investors

Aviva Investors is the integrated asset management business of the Aviva Group, managing funds for Aviva and a growing range of third party clients. Our strategy for growth is focused on leveraging our Aviva parentage and insurance heritage to further increase third-party assets under management.

We enjoy a close and mutually beneficial relationship with Aviva, supported by the financial strength and global brand presence of the Group and, in return, delivering investment know-how, strong and sustainable returns and support financial risk management initiatives.

We have made considerable progress in developing the infrastructure necessary to meet our objectives and are seeing the benefits of this through improved sales performance. Our focus in 2011 will be on accelerating growth in third-party sales to deliver improved profitability.

Highlights

• £260 billion funds under management
• Focus on our customers enabled us to deliver improvements in our internal and external client service rankings in 2010
• Our investment performance is ahead of target with 73% of funds where a benchmark is specified, beating their benchmark over one and three years (equally weighted)
• We achieved strong growth in net funded external sales (excluding liquidity funds), up from an outflow of £236 million in 2009 to inflows of £2,364 million (at 31 December 2010).

View our Annual Report and Accounts to learn more about Aviva Investors.