Asia Pacific – India

Current position

• JV partnership (26% Aviva share) with Dabur Group launched June in 2002.
• Ranked 11th among the private players in the market on APE basis for full year 2008*

FY 2008 Performance

• Life and pension sales in India down 7% to £141m reflecting lapse assumption changes from current market conditions and merger activity in bancassurance partnerships.

Distribution

• Sales through bancassurance and c.31,000 tied agents in India.
• One of the leading bancassurer in India with 35 bancassurance agreements.

Strategy

• Continue building distribution capabilities India, through the launch of a Direct Sales Team (supported by TM), the launch of an IFA channel and increase penetration in current bancassurance partnerships.
• Enhance quality of sales, productivity and persistency through the launch of the Aviva Sales Training and Recruitment Academy (ASTRA).

* source: Insurance Regulatory and Development Authority