Investigating Consumer Attitudes to Saving

Consumer Attitudes Survey

The Consumer Attitudes to Savings Survey, now in its 7th year, is a global quantitative study of consumer attitudes to such topics as risk, advice, investment and retirement undertaken for Aviva by The Futures Company. It is a nationally representative survey of adults aged 18 plus to identify and track consumer attitudes to savings and to provide a high level assessment of the consumer issues in each country. Aviva’s 2010 survey covers six European markets: UK, France, Italy, Spain, Poland and Ireland. One thousand respondents were interviewed in each market.