Our people
We involve our people in creating a great place to work and a company they can be proud to work for
Aviva's people strategy and our track record as a responsible employer help us to compete in a competitive market for the right people to take our business forward. We have a clear purpose - to drive a talent leadership and culture-led transformation to deliver exceptional business performance. We have approached this by implementing strategies designed to:
- Encourage talented people to join Aviva and stay
- Match the right people to the right roles and take action where there are gaps
- Empower people to be the best they can be
- Build pride in Aviva
See how we're implementing our people strategies in our latest CR report.
Our employee promise
We want every employee to be able to say "At Aviva I am recognised for who I am and my contribution matters". This is the cornerstone of our employee promise, developed after extensive research and consultation with our people on what matters most to them at work.
By implementing "One Aviva" we are well on the way to becoming a global brand recognised wherever we operate. For example, in 2009 we reached a key milestone in the UK when Norwich Union completed the name change to Aviva. It is vital that we take our employees with us by inviting them to question, discuss and co-create the future. To support our line managers in leading their people on the brand journey, we organised a series of "This is our story" cinema events, featuring the experiences of employees in different parts of Aviva's business.
We want to create an employment brand that attracts and retains the best talent and differentiates Aviva as an employer of choice. We have introduced management and leadership programmes to nurture talent and create proactive dialogue with leaders and their teams. We also celebrate success through recognition schemes, including Spotlight and Aviva Achievers, which give employees credit for exceptional performance.
Listening to our employees
We rebranded our annual employee survey in 2009 and included new questions to reflect the areas our people said were important. Our overall participation rate increased to 80% - the highest level of participation in our history. Senior management pay continues to be linked to the survey results through clear benchmarked targets on leadership and engagement. More information on our annual employee survey can be found in our CR report.
Talent management
Our Talking Talent programme has been running for two years and Aviva now has a consistent method for assessing individuals' performance and long-term potential. The process is used at all levels and is providing excellent visibility of the talent within our business.
Recruiting and retaining the best people in an increasingly competitive market is a strategic priority for Aviva and we have launched a new section to showcase career options across our worldwide markets. The site describes what it is like to work at Aviva, with video profiles of employees, information on our culture and values, career management insights and an overview of our hands-on approach to CR. Our employees engage in to support local community projects and help develop their skills in the workplace.
Visit our latest CR report for further information about Aviva's activities in this area.
