Our strategy

By acting responsibly for the long term in how we do business we will meet our ambition to provide prosperity and peace of mind to our customers

At Aviva we believe that corporate responsibility means taking positive action, treating our colleagues, customers and suppliers with respect, applying consistently high standards in everything we do and having a constructive role in the communities in which we operate. Our vision and strategy for CR is aligned to the company strategy and informed by stakeholder analysis, to make sure that we meet their needs, from our employees and customers to our shareholders and investors.

Our programme covers all our business operations worldwide. It is overseen at group level by the group CR team, led by Marie Sigsworth, group CR director. Appointed managers in the businesses are responsible for managing the CR programme locally. We also have a dedicated Board CR Committee which is responsible for CR strategy and policy, and for reviewing the progress of our CR programme. The committee comprises three non-executive directors, Aviva's chairman and the group's chief executive. Further details can be found in the CR committee's Terms of Reference and our latest CR report.

Our performance in developing and managing our CR programme is recognised by a range of external parties, including indices, ratings agencies and investors. We also work closely with leading organisations to share good practice, identify emerging issues and improve our performance. View our CR report to learn more about our achievements and external engagements in 2010.