Business Ethics

Aviva is committed to ensuring that our business is conducted according to rigorous ethical, professional and legal standards. It is vital that our reputation is upheld at all times with everyone we come into contact with, including our customers, governments and regulatory bodies.

Our business ethics code provides a clear ethical compass to turn to when making business decisions. It focuses on our commitment to:

  • Fair, honest and transparent business practices in our relationships with our customers, employees and suppliers;
  • Respecting the confidentiality of information entrusted to the company;
  • Obeying the rule of law;
  • Accurate and honest reporting to our stakeholders.

Everyone at Aviva has a part to play in upholding our standards and we raise awareness of these responsibilities through our induction programmes and acceptance and sign-off of the code by all staff. For detailed information on our performance please see our latest CR report and key CR indicators.

Download Aviva's Business Ethics Code PDF (181KB)

Combating financial crime

Financial crime costs the industry billions of pounds each year. We take the detection, prevention and reporting of financial crime very seriously and undertake specific measures to tackle and minimise the challenge posed by financial crime, which encompasses money laundering, fraud, malpractice and market abuse. Our financial crime policy meets all the requirements of applicable legislation, regulatory guidance and industry best practice regarding anti-money laundering, fraud management and malpractice reporting worldwide.

We operate a financial crime network across the group, bringing together expertise on fraud and anti-money laundering. Members of the network receive regular guidance and training on emerging financial crime trends and issues, and receive regular communications which assist in continued and consistent financial crime prevention group-wide. We also provide mandatory computer-based training programmes for our employees in areas including business protection, market abuse and insider trading, anti-money laundering and fraud.

In line with our financial crime policy we've put in place a global confidential malpractice reporting service. Employees can make reports by freephone, email or via the internet in their own language and all cases are referred for independent investigation. View our latest CR report for further information on our activities.

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