Customers

We aim to provide our customers with prosperity and peace of mind by offering them relevant, simple-to-understand products that they can trust

Our CR agenda lies at the very heart of the way we interact with our customers - in our vision and values, our strategies, our products and our services. In laying a strong foundation, our group customer policy directs uncompromising standards of commitment to customers from all our staff.

We want customers to trust us, so we are fair and open with them, and empower them to make informed financial decisions by training our people to determine their individual needs. We communicate as clearly as we can, make our products easy to understand and strive to offer helpful, professional service. We continue to work to understand consumer perceptions and needs in our markets.

For more information about how what we do to main customer trust please see our latest CR report. One of the ways we do this is by conducting a wide-ranging annual survey on worldwide consumer attitudes to savings, using the results to inform ongoing product and service developments across the group. Read more about our latest survey on consumer attitudes to savings.

Products and services

Through our product portfolio customers can make informed choices about their insurance and financial needs that can at the same time provide wider socioeconomic and environmental benefits. Here are just a few of the products and services we offer our customers:

• Our affordable microfinance and insurance products for low-income earners have reached around 1.4 million rural lives in India to date, in many cases offering financial protection for as little as two dollars a year.
• Car insurance customers in some of our general insurance markets can opt for lower premiums if they drive vehicles with low CO2 emissions.
• With research showing that half of new parents do not have adequate insurance, we launched Parent Life Cover in the UK which includes free protection until the child's first birthday.
• Recognising low levels of confidence among consumers, Lisseo was launched in France to offer customers the opportunity to invest gradually in the equity markets without the need to commit a lump sum on one day.

For more information please see our latest CR report or visit our Customers website for products and services in your country.

Socially responsible investments

Aviva Investors, Aviva's fund management business, is a leader in the field of socially responsible investment (SRI). Aviva Investors recognises that it has a responsibility to exercise its influence constructively by engaging with companies to encourage best practice in social, environmental and corporate governance matters. Aviva Investors also offers a range of SRI funds, which to date have over £3.5 billion of funds under management.

For more information on Aviva Investors' approach to SRI and engagement on key issues see our latest CR report.