Aviva UK
Steeplechase athletes in action
In the UK, Aviva uses sponsorship to help build the brand.
Athletics Sponsorship – Supporting athletics from playground to podium
Aviva has been the team behind UKA (UK Athletics) for more than a decade. Since our sponsorship began in 1999 we have continued to recognise individuals' motivations for taking part in sport and getting active, and have made it our mission to make it easier for athletes of today and tomorrow to achieve their dreams.
In addition to our ongoing support of the Aviva GB & NI Team, we're also giving every child in the UK the opportunity to get involved in athletics, creating a long-term legacy for the sport and unearthing more champions along the way.
Use the links below to find out more about how our sponsorship supports athletics at all levels, from playground to podium.
Norwich City Football club
John Kitson, Delia Smith and Glen Roeder
In April 2008 Aviva announced it is to become the club sponsor of Norwich City Football Club from the start of the 2008/2009 season. The three year deal sees Aviva take shirt sponsorship with the club and also includes:
- An exciting new educational initiative linking football with money management skills for young people
- Renewed sponsorship of the Community Stand
- Funding of the club's Ability Counts initiative
- Continued involvement in Canaries for the Community
As part of our commitment to financial education, Aviva is also working with the club on a new initiative designed to improve financial and budgeting skills amongst young people, by combining education and sport.