Aviva Canada and Tennis
In June 2015, Aviva Canada entered into multi-year partnerships with globally recognized tennis stars Genie Bouchard and Milos Raonic, a long-term exclusive relationship with Tennis Canada that includes naming rights to the tennis centre at Toronto’s York University through 2025 and platinum sponsorship of Rogers Cup presented by National Bank in Toronto and Montreal.
A world-class tennis facility and home to the prestigious Rogers Cup presented by National Bank, the newly named Aviva Centre hosts the game’s biggest ATP and WTA stars and inspires up to 150,000 fans who attend the event annually. Aviva Centre is also the training base for the game’s future stars as it is home to one of Tennis Canada’s National Junior Training Programs.
The partnership with Tennis Canada also positions Aviva Canada as the Official Platinum and exclusive Insurance Sponsor of Rogers Cup presented by National Bank. Rogers Cup takes place every August in Montreal and at the Aviva Centre in Toronto. The men’s and women’s draw of the Rogers Cup alternate their location each year between Montreal and Toronto.
Born in Montreal, Bouchard will become an ambassador for the Aviva Community Fund. At the 2014 Wimbledon Championships, Bouchard became the first Canadian to reach the finals of a Grand Slam in singles. She also reached the semi-finals of the 2014 Australian Open and 2014 French Open. Following the 2013 WTA season, Bouchard was named WTA Newcomer of the Year and received WTA’s Most Improved Player award in 2014.
Raonic He has won six ATP titles, starting with the SAP Open in 2011, and reached the semi-finals of Wimbledon in 2014. He is the highest ranked Canadian tennis player in the open era and will become a brand ambassador for Aviva – both in Canada and around the globe. Raonic was born in Titograd, SFR Yugoslavia (now Podgorica, Montenegro) and moved to Canada with his family at the age of three.