Sponsorship

As the world's sixth-largest insurance group*, Aviva plc supports a diverse range of sponsorship, community investment and charitable-giving programmes across the group.

In 2007 groupwide spend on sponsorships, community activities and charitable causes totalled £33.3 million of which £6.8 million was directed towards various community initiatives and charitable causes.

Each individual business in the group is responsible for its own sponsorship and community support programmes, developed to meet their local market needs.

A number of our businesses around the world have their own charitable foundations or have set up staff volunteering programmes to support their charitable programmes.

*Based on gross worldwide premiums at 31 December 2008.

Aviva in the community

Community involvement plays an increasingly important part in our corporate life in the UK. We measure our involvement according to the UK’s Business in the Community's company reporting criteria, which involves both giving and support not only in terms of cash, but also time commitments, benefits in kind and employee volunteering.

• Read more about our sponsorship activities outside the UK.
• Read the full version of Aviva's Corporate Responsibility report.