Established to take over the business, assets and liabilities of the General Accident and Employers' Liability Assurance Association Ltd, Aviva Insurance was incorporated on February 23 1891 as the General Accident Assurance Corporation Ltd. The company changed its name to Aviva Insurance on September 1 2006.

Company History

General Accident Motor Car insurance poster, 1903

General Accident advertisement, 1930s

General Accident show card, 1934

General Accident advertisement for television insurance, 1960

General Accident keep motoring advertisement

General Accident poster, 1980s

Following the acquisition of General Accident and Employers' Liability, the company was initially offering accident, employers' liability, sickness, fidelity guarantee and burglary insurance. In 1895, the company established the Scottish General Fire Assurance Corporation Ltd to offer fire insurance, and a year later had extended its business to include motor insurance.

The company was a pioneer in the motor insurance business. According to board minutes from November 2 1896,

"The Manager reported he was about to issue a prospectus to insure motor cars at a premium of £2 per cent, with a varying charge of £1 10s 0d to £2 10s 0d per vehicle".

While neither the records of General Accident nor those of other claimants to the title "first" motor insurer contain evidence of actual policies issued at this date, it is not an exaggeration to claim that the company was among the first insurers to offer motor cover.

Over the following years, the company continued to grow. In 1898, it established a cycle insurance department and, in 1900, amalgamated Scottish General Fire and began to offer fire insurance. By 1902, the company was offering fire insurance overseas and had extended its business to include marine insurance. A year later, it introduced a scheme to take monthly payments for sickness and accident insurance, making this type of insurance more attractive to the working classes.

On March 2 1906, the company changed its name to the General Accident Fire and Life Assurance Corporation Ltd. In the same year, it began conducting life insurance while livestock insurance was added in 1907 along with plate glass insurance in 1909 and engineering insurance in 1920.

Between 1924 and 1925, the company established a working relationship with Morris Motors Ltd, whereby every Morris car sold in Britain was insured by General Accident for its first year, with Morris paying the discounted premiums. The deal immediately took the company into virtually every major city and town in the country and led to a significant increase in business, much of it spin-offs from motor insurance. While considerably expensive in terms of claims payments its publicity value was regarded as "incalculably great".

During the 1980s, the company diversified and built up a countrywide network of estate agencies and, following the acquisition of the NZI Corporation Ltd and its subsidiary Arbuthnot Latham Bank, entered the world of merchant banking. On March 4 1982, the company was renamed the General Accident Fire and Life Assurance Corporation plc.

On February 25 1998, the holding company General Accident plc announced a merger with Commercial Union plc and, on October 1 1999, the company changed its name to CGU Insurance plc and became a subsidiary of the new holding company CGU plc. On February 21 2000, CGU plc merged with Norwich Union plc to form CGNU plc, which was re-branded in July 2002 as Aviva plc. Finally, on September 1 2006, CGU Insurance plc changed its name to Aviva Insurance Ltd.

As part of its strategy to grow its general insurance business by helping its customers purchase insurance when and where they want to, Aviva plc reintroduced the General Accident brand in April 2013 to compete on price comparison sites. The new General Accident brand is aimed at customers who like to buy car insurance via price comparison sites, but who want the reassurance of speaking to someone on the phone before they buy. It is supported by a 24/7 telephone service to offer help and advice from the first quote and for up to 35 days from when the policy begins. Customers can manage their policies themselves online, but can call a 24/7 helpline should they need to make a claim.

Key dates

Year	Event
1891	The company is established
1895	Scottish General Fire Assurance Corporation is established to offer fire insurance
1906	Name changes to the General Accident Fire and Life Assurance Corporation
1982	The company becomes a public limited company
1998	General Accident, the holding company, merges with Commercial Union
1999	Name changes to CGU Insurance
2000	CGU merges with Norwich Union to form CGNU
2002	CGNU is re-branded as Aviva
2006	Name changes to Aviva Insurance
2013	General Accident brand re-introduced

Did you know...?

• In 1907, future prime minister, Andrew Bonar Law, was a director and chairman of the company's London committee.
• The company paid out on what was probably the first claim under the 1906 Workmen's Compensation Act. At 1pm on the July 1 (the day the bill became law), a policy holder from Inverness reported that while his domestic servant was jumping down from the table to the floor a rusty nail had entered her foot causing inflammation. A doctor's bill was incurred and the claim was subsequently paid by the company.
• The artist L S Lowry joined the company's Manchester office in 1907.
• In 1908, the company was the first to introduce a "bonus" for home contents insurance, offering a year's free insurance for every five years completed without a claim.
• The company provided travel, motor and livestock insurance for the Queen, Queen Mother, Princess Margaret and Lord Snowdon. Indeed, the company insured so many members of the royal family that it was granted a Royal Warrant in 1911, the first insurance company to be honoured in this way. As far as records tell, the company is the only insurer to have held this honour as it was decided soon after that Royal Warrants could only be held by tradesmen.
• In 1915, the company paid £1,500 to the family of a Bristol auctioneer who was struck on the chest by a governess car causing fatal injury and £45 to a shopkeeper with laryngitis.
• Amongst the items retained in the archive is a stunning Chinese ceremonial parasol. This was given to the company's managing director during a visit to the Shanghai branch in 1929. It is considered by experts to be the oldest example of its type anywhere in the world.
• In 1936, the company insured Tom Thumb House, a miniature house designed by the children of Crayford Junior Church of England School and built by them in their playground.
• In 1937, the company sold actress Merle Oberon third party motor cover.
• The company insured Nicolaus Silver, winner of the 1961 Grand National.
• Up to 1972, the company provided motor insurance for the Kennedy family, including former president, John F Kennedy.
• The company insured the FA cup during the late 1970s, as well as a set of 18-carat gold false teeth.
• In 1979, the company insured Troy, the winner of 1979 Derby. The champion horse died of acute peritonitis, leaving the company with a liability of £66,000. The company also insured Shergar, the 1981 Derby winner, who was taken from an Irish stud in February 1983 and presumed dead by August of that year. The company's liability amounted to £144,000.
• During the 1980s, the company insured vehicles used by a team searching for the Loch Ness monster.
• In 1983, the company insured that year's Derby winner Teenoso for all risks.
• 1981 General Accident insured Shergar the 1981 Derby winner taken from an Irish stud in February 1983 and presumed dead by August of that year. The company's liability amounted to £144,000. The company also insured the FA cup in the late 1970s as well as a pair of 18 carat gold false teeth and provided motor insurance for the Kennedy family until 1972 including president John F Kennedy.
• General Accident was asked to write the public liability risk for parading an elephant through Sydney, Australia as part of a publicity campaign for tea. In 1953 it also insured the Davis cup.

Subsidiaries (to 1985) and constituents*

Year	Company name
1885 - 1891	General Accident and Employers' Liability Assurance Association Ltd
- 1897	General Accident & Indemnity Company of Dublin
1899	General Accident Insurance Company of Philadelphia
- 1899	New England Mutual Accident Association of Boston
1895 - 1900	Scottish General Fire Assurance Corporation Ltd
- 1900	Mutual Accident Association of Boston
- 1900	Provident Accident Company of Philadelphia
1902	General Auto-car Insurance Company Ltd
1902	Motor Car Insurance Company Ltd
1902	Automobile Insurance Company Ltd
1904	Bombay Fire Insurance Company (eastern fire business only)
1904	Magdeburg (Australian Business)
1906	General Accident Assurance Company of Canada
1902 - 1906	Regent Fire Insurance Company Ltd
1899 - 1908	Norwich & District Master Builders Insurance Association
1903 - 1908	Canadian Casualty & Boiler Insurance Company
c1896 - 1908	Industrial Life and Accident Assurance Company of South Africa Ltd
1898 - 1909	Life and Health Assurance Association Ltd
1891 - 1909	Law Fidelity and General Insurance Corporation Ltd
1899 - 1909	Scottish Live Stock Insurance Company Ltd
1888 - 1909	Northern Plate Glass Insurance Company Ltd
1831 - 1911	Potomac Insurance Company of the District of Columbia
1919	Automobile and Aircraft Insurance Company Ltd
1920	Scottish Canadian Assurance Corporation
1872 - 1922	Indian Guarantee and General Insurance Company Ltd
1919 - 1923	English Insurance Company Ltd
1918 - 1923	Road Transport and General Insurance Company Ltd
1922 - 1924	La Patria Compania de Seguros Generales of Argentina
1837 - 1925	General Life Assurance Company
c1894 - 1923	North of Scotland Plate Glass Insurance Company Ltd
1922 - 1925	Motor Credit Services Ltd
1919 - 1933	Scottish Automobile and General Insurance Company Ltd
1896 - 1933	Windsor and Eton Mutual Plate Glass Insurance Company Ltd
1955	Pennsylvania General Insurance Company, Philadelphia
1956	American Colonial Insurance Company of Pennsylvania
1958	GAFLAC Nominees Ltd
1961	General Development Property Company Ltd
1841 - 1963	Camden Fire Insurance Association
1965	General Accident Insurance Company South Africa Ltd
- c1965	Kantoorexploitatie Maatschappij "Amsterdam" NV
1959 - 1966	Grampian Properties Ltd
1824 - 1967	Yorkshire Insurance Company Ltd
1968	G & A Unit Trust Managers Ltd
1961 - 1968	Yorkshire Life Assurance Company of Australia Ltd (transferred from the Yorkshire)
1966 - 1968	Yorkshire Insurance Company of South Africa Ltd (transferred from the Yorkshire)
1872 - 1968	National Safe Deposit and Trustee Company Ltd (transferred from the Yorkshire)
1860 - 1968	London and Provincial Marine and General Insurance Company Ltd (transferred from the Yorkshire)
1840 - 1968	Guarantee Society Ltd (transferred from the Yorkshire)
1884 - 1968	Lancashire and Yorkshire Reversionary Interest Company Ltd (transferred from the Yorkshire)
1881 - 1968	Scottish Boiler & General Insurance Company Ltd (transferred from the Yorkshire)
1877 - 1968	Scottish Insurance Corporation Ltd (transferred form the Yorkshire)
1867 - 1968	Ulster Marine Insurance Company Ltd (transferred from the Yorkshire)
1961 - 1968	Canadian Pioneer Insurance Company (transferred from the Yorkshire)
1900 - 1968	Farmers' Finance and Insurance Office Ltd (transferred from the Yorkshire)
1943 - 1968	Companhia de Seguros Gerais Corcovada, Rio de Janeiro (transferred from the Yorkshire)
1949 - 1968	Metropolitana Companhia de Seguros, Rio de Janeiro (transferred from the Yorkshire)
1970	General Accident Insurance Company (New York)
1919 - 1971	Commercial Insurance Company of Ireland Ltd (transferred from the Yorkshire)
1910 - by 1971	La Brabanconne Société Anonyme Belge d'Assurances (transferred from the Yorkshire)
1935 - 1975	Brighton, Worthing & District Property and Investment Corporation Ltd (later Timberlaine Properties plc)
1976	General Accident Insurance Company New Zealand Ltd
1979	General Accident Insurance Company Puerto Rico Ltd
1979	General Accident Insurance Company Kenya Ltd
c1979	General Accident Insurance Company Australia Ltd
1981	General Accident Insurance Agency Inc of Puerto Rico
1981	General Accident Insurance Company (Malaysia) Sdn Bhd (70 per cent held)
1982	Potomac Insurance Company of Illinois
1983 - 1984	Parts Recovery and Reconditioning Services Ltd
1984	General Accident (ROI) Pension Trustee Ltd
1984	Plant Safety Limited (formed from the merger of the engineering department with that of Commercial Union Assurance Company)
- 1985	General of Athens SA
- 1985	Intercontinental Life Insurance Company of Puerto Rico Ltd
1985	Auto Economics Ltd
1985	General Accident Insurance Company (Zimbabwe) Ltd
1927 - 1986	Pilot Insurance Company of Canada
1958 - 1986	North Pacific Insurance Company
1925 - 1986	Oregon Automobile Insurance Company
1983 - 1986	Martlet Property Services plc
1984 - 1986	Cobbs Property Services Ltd
1984 - 1986	Fox and Sons (Western) Ltd (later Your-move.co.uk Ltd)
1985 - 1986	Fox and Sons (Southern) Ltd
1985 - 1986	Dudley Charlton (Mortgage and Insurance Services) Ltd
1986 - 1986	Dudley Charlton Ltd
1986 - 1986	Flatt & Mead Ltd
1976 - 1987	Kirrage Jones & Co Ltd
1978 - 1987	Stuart Wyse Ogilvie Estates Ltd
1983 - 1987	Calvert Hunt & Barden Ltd
1983 - 1987	Redman & Co Ltd
1985 - 1987	John H James & Co (Aylesbury) Ltd
1985 - 1987	John H James & Co (Milton Keynes) Ltd
1986 - 1987	John H James & Co (Dunstable) Ltd
1986 - 1987	Beales Property Services Ltd
1986 - 1987	Fulljames & Still Ltd
1986 - 1987	Hoddell Pritchard Ltd
1986 - 1987	Scott James (Estate Agents) Ltd
1986 - 1987	Slater Dann Ltd
1986 - 1987	Walker Barnett & Hill Ltd
1986 - 1987	Warsfolds Property Services Ltd
1986 - 1987	Watsons (East Anglia) Ltd
1986 - 1987	Weller Hill Hubble Ltd
1986 - 1987	Collins Son & Harvey Mortgage & Insurance Services Ltd
1987 - 1987	John H James (Holdings) plc
1987 - 1987	Collins Son & Harvey South Ltd
1987 - 1987	Banks & Silvers Ltd
1987 - 1987	Edward Leslie Ltd
1987 - 1987	Gartons Property Services Ltd
1987 - 1987	Gibbings & Thornborrow Ltd
1987 - 1987	Goodman & Mann Ltd
1987 - 1987	J M Warwick and Company Ltd
1987 - 1987	J W Wood Ltd
1987 - 1987	Lawson Larg Ltd
1987 - 1987	Lawson Larg (Norton) Ltd
1987 - 1987	Thompsons of Derby Ltd
- 1987	Warwick Estate Agency Ltd
1987	Warwick Estates (Insurance & Financial Services) Ltd
- 1988	Alex Ramshaw (Insurance Brokers) Ltd
1910 - 1988	Portfolio Securities Ltd
1982 - 1988	Bancroft Groves Ltd
1984 - 1988	Bell Watson Ltd
1985 - 1988	Fox and Sons (Holdings) Ltd
1985 - 1988	Fox and Sons Group Ltd
1986 - 1988	Dee & Atkinson Ltd
1979 - 1988	Dee & Atkinson (Hull) Ltd
1986 - 1987	Jackson & Jackson Estate Agencies Ltd
1986 - 1988	Jacksons (Hereford) Ltd
1986 - 1988	Jacksons (Leominster) Ltd
1986 - 1988	Jacksons (Ludlow) Ltd
1987 - 1988	Clayton Booth & Partners Ltd
1986 - 1989	Gillands Ltd
1987 - 1989	Gillands Holdings Ltd
1987 - 1988	David Ford & Gray Ltd
1987 - 1988	Hedley France Ltd
1987 - 1988	Keith Cardale Groves Ltd
1987 - 1988	Maureen Freeman & Company Ltd
1987 - 1988	Mawers (Harrogate) Ltd
1987 - 1988	Naylor Hayward Ltd
1987 - 1988	Pearson Cole Ltd
1987 - 1988	Saxtons Ltd
1988 - 1988	Ashton Hocknell Ltd
1988 - 1988	Aspinwall's Ltd
1988 - 1988	Brogdens Ltd
1988 - 1988	Geoffrey Taylor (Blackburn) Ltd
1988 - 1988	Hunters of Lincoln Ltd
1988 - 1988	J N O Oliver Watkins & Sons Ltd
1988 - 1988	Kidson Weddall & Company Ltd
1988 - 1988	R J Harrison Ltd
1988 - 1988	Tennants Estate Agency Ltd
1988 - 1988	Thomas Costly & Son Ltd
1988 - 1988	WH Lancashire & Son Ltd
1986 - 1989	Lloyds (Estate Agencies) plc
1988 - 1989	Austerberry Ltd
1988 - 1989	Bush & Spelmans Ltd
1988 - 1989	John Pickles & Company Ltd
1988 - 1989	King Wood and Company Services Ltd
1987 - 1989	UK Trustees Ltd
1981 - 1989	NZI Corporation Ltd
1921 - 1989	Arbuthnot Latham Bank Ltd
1988 - by 1990	Pinelaver Ltd
1927 - 1990	Aktiv Forsikring AS of Norway
1971 - 1991	Assurantiekantoor Atlas BV of Netherlands
1919 - 1991	Hawkeye-Security Group of Iowa
1840 - 1995	Provident Mutual Life Assurance Association
1989 - 1996	Sabre Insurance Company Ltd
- 1996	UAP International Allgemeine Versicherungs-Akteingesellschaft
- 1996	UAP International Lebensversicherungs-Aktiengesellschaft

* Please note the first date given is the date of the establishment of the company and the second date is the date the company was acquired or became a subsidiary. Where only one date is given the company was established as a subsidiary of the parent company. Where one date is preceded by a hyphen the date of the establishment of the company is not known.

Head office premises

Perth

Year	Address
1891 - 1901	Victoria Buildings, 44 Tay Street
1901 - 1983	General Buildings, corner of High street and Tay Street
1983 - 1998	Pitheavlis

London

Year	Address
1891 - 1898	4 Abchurch Yard, King William Street
1898 - 1902	115 & 117 Cannon Street
1902 - 1911	9-10 King Street, Cheapside
1911 - 1968	General Buildings, 99 Aldwych, Strand

Staff and officials

Secretary

Year	Name
1891 – 1899	Francis Norie-Miller (also manager)
1899 – 1904	John Mackinnon
1904 – 1905	R S Furlonge
1905 – 1906	Francis Norie-Miller
1906 – 1921	J Mayhew Allen (also actuary)
1922 – 1939	William McCully Graham
1939 – 1948	H C Mathieson (also actuary)
1948 – 1956	C Alexander (joint secretary)
1948 – 1963	A Macdonald (joint secretary until 1956)
1963 – 1966	Donald Ross
1966 – 1973	William H Hartley (also general manager from 1972)
1973 – 1982	James P Mahon
1982 – 1985	L W Mansfield
1985 – 1990	A Cade
1990 –	R A Whitaker

General manager

Year	Name
1891 – 1933	Francis Norie-Miller (title changed to general manager in 1898)
1933 – 1948	Stanley Norie-Miller
1948 – 1949	H C Mathieson (joint general manager)
1948 – 1956	Alfred H Pearson (joint general manager until 1949 and again from 1953)
1953 – 1963	C W R Little (joint general manager until 1956)

Managing director

Year	Name
1936 – 1941	Francis Norie-Miller
1941 – 1948	Position vacant
1948 – 1963	Stanley Norie-Miller
1963 – 1964	C W R Little (title changed to chief general manager in 1963)
1964 – 1977	Aonghais Macdonald
1977 – 1981	David A Blaikie
1981 – 1989	Buchan C Marshall
1990 –	W N Robertson

Actuary

Year	Name
1905 – 1932	J Mayhew Allen (also secretary until 1921 and life manager from 1925)
1932 – 1944	H C Mathieson
1944 – 1970	L V Beard
Position not listed after 1970

London manager

Year	Name
1891 – 1892 at least	William P Reid
by 1894 – 1900	Robert Johnston
1900 – 1905	S H Moore (London fire)
1900 – 1905	William C Day (London accident)
1904 – 1910	Louis I Jarvis (London secretary and foreign fire manager until 1905)
1910 – 1914	R Y Sketch
1914 – at least 1923	N Forte
Position not listed after 1923

General Accident Head Office staff, c.1891

General Accident caravan

The General tree

GA's H.G. Daley assessing risk of Elephant promoting tea campaign in Sydney Streets

Directors (1891)

• George Kyd
• William Crawford
• Patrick Hunter
• William Macdonald
• William M’Kendrick
• Donald M Mackay
• William D Forbes
• Robert Paterson

Home branches

• Glasgow (1891)
• London (1891)
• Edinburgh (1891)
• Aberdeen (1891)
• Liverpool (1891)
• Manchester (1891)
• Birmingham (1891)
• Arbroath (by 1891)
• Newcastle (1891)
• Bristol (1891)
• Leeds (1891)
• Norwich (by 1894)
• Cardiff (by 1894)
• Belfast (by 1894)
• Nottingham (by 1894)
• Bradford (by 1895)
• Carlisle (by 1895)
• Southampton (1896)
• Dundee (by 1897)
• Bristol (by 1897)
• Lincoln (by 1898)
• Hull (by 1899)
• Sheffield (by 1901)
• Eastern Counties Bury St Edmunds (1902)
• Brighton (by 1906)
• Croydon (by 1906)
• Portsmouth (by 1906)
• Bournemouth (by 1908)
• Gloucester (by 1908)
• Inverness (by 1908)
• Leicester (by 1908)
• Merthyr (by 1908)
• Peterborough (by 1908)
• Plymouth (by 1908)
• Shrewsbury (by 1908)
• St Albans (by 1908)
• Swansea (by 1908)
• Wolverhampton (by 1908)
• York (by 1908)
• Hanley (by 1911)
• Northampton (by 1913)
• Pontypridd (by 1913)

John F Kennedy's motor policy

Overseas branches and agencies

• Dublin, Ireland (1891)
• Antwerp, Belgium (1898)
• Philadelphia, United States (1899)
• Russia (by 1902)
• Melbourne, Australia (1902)
• Havre, France (1902)
• Bombay, India (1902)
• Rotterdam, Netherlands (1902)
• Oslo, Norway (1902)
• Gothenburg, Sweden (1902)
• Madrid, Spain (1902)
• Copenhagen, Denmark (1902)
• Shanghai, China (1902)
• Paris, France (1903)
• Constantinople, Turkey (1903)
• Chemulpo, Korea (1903)
• Manila, Philippine Islands (1903)
• Alexandria, Egypt (1903)
• Gibraltar (1903)
• Mauritius (1903)
• Trinidad, West Indies, (1903)
• Yokohama and Kobe, Japan (1903)
• Switzerland (1904)
• Siam, Bangkok (1904)
• Singapore (1904)
• Rangoon, Myanmar (Burma) (1904)
• Natal, South Africa (1904)
• Colombo, Sri Lanka (1904)
• Penang, Malaysia (by 1905)
• British Guiana (1905)
• Toronto, Canada (1906)
• Saigon, Vietnam (by 1906)
• Madeira (by 1906)
• Canary Islands (by 1906)
• Berbice, Guyana (by 1906)
• Hong Kong (by 1906)
• Capetown, South Africa (1908)
• Buenos Aires, Argentina (by 1910)
• Khartoum, Sudan (by 1910)
• Cork, Ireland (by 1911)
• Mexico (1911)
• Salonica, Macedonia (1917)
• Casablanca, Morocco (1920)
• Sierra Leone (1920)
• British Honduras (1920)
• Costa Rica (1920)
• Ecuador (1920)
• Montserrat (1920)
• Santo Domingo (1920)
• Bahamas (1920)
• Nicaragua (1921)
• Bermuda (1922)
• Guadeloupe (1922)
• Jamaica (1922)
• St Kitts (1922)
• Salvador (1922)
• Kuala Lumpar (1924)
• Nyasaland (1924)
• Rhodesia (1924)
• Kenya (1924)
• Portuguese East Africa (1924)
• Antigua (1924)
• Cuba (1924)
• Tortola, Virgin Islands (1924)
• Valetta, Malta (1925)
• Manchuria (1925)
• New Zealand (1925)
• British East Africa (1925)
• Aden, Yemen (1926)
• Fiji Islands (1926)
• Tasmania (1926)
• West Africa (1927)
• Curacao (1927)
• Haiti (1927)
• Persia (1928)
• Iraq (1928)
• Puerto Rico (1928)
• Haifa and Jerusalem, Palestine (1929)
• Belgian Congo (1930)
• Nicosia, Cyprus (1932)
• Uganda Protectorate (1933)
• Tanganyika (1933)
• Zanzibar (1933)
• Nigeria (1934)
• Guatemala (1934)
• Algeria (by 1935)
• Prague, Czechoslovakia (by 1935)
• Vienna, Austria (by 1935)
• Revel, Estonia (by 1935)
• Berlin, Bonn, Bremen, Breslau, Chemnitz, Cologne, Karlsruhe and Konstanz, Germany (by 1935)
• Danzig, Konigsberg, Lemburg, Lodz and Warsaw, Poland (by 1935)
• Budapest, Hungary (by 1935)
• Venice, Florence, Milan, Naples and Rome, Italy (by 1935)
• Riga, Latvia (by 1935)
• Lisbon and Porto, Portugal (by 1935)
• Sudan (by 1935)
• Barcelona, Bilbao, Cadiz, Madrid and Seville, Spain (by 1935)
• Basle, Berne, Davos, Geneva and Zurich, Switzerland (by 1935)
• Tunis, Tunisia (by 1935)
• Belgrade, Serbia (by 1935)
• Zagreb, Croatia (by 1935)
• Martinique (1936)
• Gold Coast (1937)
• Sierra Leone (1937)
• Thailand (1939)

Published history

A Premium Business – A History of General Accident by Peter Young. Granta Editions. Cambridge, 1999.

In the archives

The Aviva archive contains records relating to the running of Aviva Insurance between 1891 and 2002.

The collection includes annual reports and accounts, board of trade returns, revenue account books, board minutes, local board minutes, general meeting minutes, committee minutes, memoranda and articles of association, certificates of incorporation, correspondence, agency files, cancelled policies, specimen policies, claim books, expense books, general ledgers, seal registers, share transfer registers, circulars to staff, salary books, social club files, staff magazines, registers of directors, subsidiary acquisition files, home and foreign rate books, advertisements, branded promotional material, sponsorship files, press cuttings, agency plaques and signs, proposal forms, photographs, posters and prospectuses.